The experts believe that now the people who use the search engines are becoming quality conscious and not quantity. Maintaining quality and giving the best customized results as per the user is a big challenge for the search engines now. It is expected that search engines within a period of 10 years will start reading your mind to deliver what you are want.
Search engines are now focusing on simplicity and front end to improve results. Users want the most relevant and latest results. Users want search engine to understand what they are looking for Apple fruit or Apple Company and the users want their result to be displayed upfront. It is also observed that 95% of users don’t go beyond the first 10 links. Context has improved with search engine able to track the history to improve search results. This is done within a browser session or you give permission to search site to save your history online.
As the information increases on websites like Facebook, Linkedin and other social networking sites they have their own search engines say for example If you want to search Vishal thakker then you will get all vishal Thakker who is in your friend list followed by Vishal Thakker in your friend’s friend list cloud.
Search engines today are trying to increase relevance by increasing understanding of natural languages, tracking your web history personalizing search and improving translation techniques.
Market Share of search engines
GOOGLE 67%
MICROSOFT 10%
YAHOO 10%
OTHERS 13%
